1. Introduction
Adwizor ("we," "our," or "us") operates the Adwizor mobile application and the website at adwizor.ca (collectively, the "Service"). This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our Service.
By accessing or using Adwizor, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please discontinue use of the Service immediately.
2. Information We Collect
We collect different types of information depending on whether you are an Advisor (registered user) or a Client (someone who interacts with an advisor's digital card).
Advisor Account Information
| Data | Purpose |
|---|---|
| Full name | Profile display and digital business card |
| Email address | Account login, password recovery, and communications |
| Phone number | Displayed on digital business card and vCard |
| Company name and title | Professional profile display |
| License number | Professional credential display (optional) |
| Website and social media links | Profile and vCard contact details (optional) |
| Profile logo/image | Branding on digital business card |
| Password | Account authentication (stored as a salted SHA-256 hash; we never store or see your plaintext password) |
Client Information
| Data | Purpose |
|---|---|
| Full name | Client identification for the advisor |
| Email address | Client contact information |
| Phone number | Client contact information |
| Date of birth | Financial needs assessment |
| Needs analysis responses | Financial planning assessment (savings, debts, income, insurance details) |
| Digital signature | Disclosure and privacy agreement acknowledgment |
Automatically Collected Information
| Data | Purpose |
|---|---|
| QR code scan logs | Tracking card engagement (IP address and user agent recorded per scan) |
3. How We Use Your Information
We use the information we collect solely to provide and improve the Service:
- Provide core functionality — creating advisor profiles, generating digital business cards and QR codes, processing client submissions, and facilitating needs analyses and disclosure signing.
- Account management — authenticating users, processing password resets, and managing advisor accounts.
- Communication — sending password reset emails and responding to support inquiries.
- Compliance — recording digital signatures during disclosure signing to maintain an auditable compliance trail for financial regulatory purposes.
- Analytics — providing advisors with aggregate engagement data (scan counts, client counts) through their dashboard.
4. What We Do NOT Do
We want to be clear about what we do not do with your data:
- We do not sell your personal information to any third party.
- We do not share your data with advertisers, data brokers, or marketing companies.
- We do not use third-party analytics or tracking tools.
- We do not serve advertisements of any kind.
- We do not use your data for profiling, automated decision-making, or behavioral targeting.
- We do not track users across other apps or websites.
5. Data Storage and Security
Your data is stored securely using the following measures:
- Database — All structured data (accounts, client submissions, needs analyses, signatures) is stored in a PostgreSQL database with encrypted connections.
- File storage — Uploaded files (advisor logos) are stored in secure cloud object storage.
- Passwords — All passwords are hashed using SHA-256 with unique random salts before storage. We never store or have access to plaintext passwords.
- Transport security — All data transmitted between your device and our servers is encrypted using TLS/SSL (HTTPS).
- Authentication — Advisor sessions are managed using signed JWT (JSON Web Tokens) with server-side secret keys.
6. Data Sharing
We share your information only in the following limited circumstances:
- Advisor–Client relationship — When a client submits information through an advisor's digital card, that information is made available to the associated advisor through their dashboard. This is the core purpose of the Service.
- Email delivery — We use Resend, a third-party email service, solely to deliver transactional emails (password resets and support inquiries). Resend processes your email address only to deliver these messages.
- Legal requirements — We may disclose information if required by law, regulation, or legal process.
7. Data Retention
We retain your data only for as long as reasonably necessary to fulfill the purposes described in this policy. You maintain control over your data at all times:
- Advisor accounts — Data is retained while your account remains active. You may export your data at any time through the app's built-in Excel export feature. You may request deletion of your account and all associated data at any time by contacting us through our support page.
- Client submissions — Retained while the associated advisor's account is active and as required for regulatory compliance purposes. Advisors may export client data at any time. Clients may request deletion of their submitted information by contacting us.
- Deletion requests — Upon receiving a valid deletion request, we will remove the applicable data within thirty (30) calendar days, except where retention is required by applicable law or regulation.
- Password reset tokens — Automatically expire and are purged after 30 minutes.
8. Your Rights
You have the following rights regarding your personal data:
- Access — You may request a copy of the personal data we hold about you.
- Correction — Advisors can update their profile information directly through the app. Clients may contact us to correct submitted information.
- Deletion — You may request that we delete your personal data by contacting us through our support page. Requests will be processed within thirty (30) calendar days.
- Data export — Advisors can export their client data in Excel format at any time through the app dashboard.
To exercise any of these rights, please contact us through our support page.
9. Limitation of Liability
THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ADWIZOR AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, GOODWILL, DATA, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICE, REGARDLESS OF WHETHER SUCH DAMAGES ARE BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
IN NO EVENT SHALL OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE EXCEED THE AMOUNT YOU HAVE PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR TEN CANADIAN DOLLARS (CAD $10.00), WHICHEVER IS GREATER.
10. Disclaimer
Adwizor is a technology platform that provides digital tools for client engagement and data collection. The Service does not constitute financial advice, legal advice, insurance advice, or any form of professional advisory service. Any financial needs analysis conducted through the Service is for informational and data-gathering purposes only and should not be relied upon as a substitute for professional financial planning. Users are solely responsible for their use of the Service and for verifying the accuracy and suitability of any information collected or generated through it. Adwizor assumes no responsibility for any decisions made or actions taken based on information collected, displayed, or transmitted through the Service.
11. Indemnification
You agree to indemnify, defend, and hold harmless Adwizor and its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use of the Service; (b) your violation of this Privacy Policy or any applicable law or regulation; (c) your violation of any rights of a third party; or (d) any content or data you submit, post, or transmit through the Service.
12. Children's Privacy
Adwizor is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will take steps to delete that information promptly.
13. Governing Law
This Privacy Policy shall be governed by and construed in accordance with the laws of the Province of Ontario, Canada, without regard to its conflict of law provisions. Any disputes arising under or in connection with this policy shall be subject to the exclusive jurisdiction of the courts located in the Province of Ontario, Canada.
14. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify users by updating the "Last Updated" date at the top of this page. Your continued use of the Service after changes are posted constitutes acceptance of the updated policy.
15. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please reach out:
- Support form: adwizor.ca/support
- Website: adwizor.ca